Objectives

• Translate SKINN’s science-backed skincare philosophy into compelling, consumer-facing storytelling that builds trust and credibility across social and digital platforms.
• Communicate the brand’s clean and transparent formulation standards, highlighting clinically supported ingredients and EU-compliant product development.
• Position SKINN as a results-driven authority in skincare, bridging clinical expertise with accessible beauty education.
• Leverage the brand’s Los Angeles innovation hub to reinforce relevance within the evolving beauty, medical, and wellness industries.
• Drive brand awareness, product consideration, and audience engagement through educational, credibility-driven content that resonates with modern skincare consumers.

Scope of Work

• Developed the creative framework and messaging architecture translating SKINN’s core pillars—science-backed formulations, clean transparency, and Los Angeles innovation—into a cohesive content narrative.
• Conceptualized science-led storytelling formats designed to educate consumers on ingredient efficacy, formulation integrity, and clinically supported results.
• Partnered with internal scientists, product development teams, and external clinical partners to ensure accuracy and credibility across all brand communications.
• Led the creation of multi-platform social and digital content, translating technical skincare knowledge into accessible, engaging narratives.
• Established visual and editorial guidelines that balanced clinical authority with modern beauty storytelling.
• Oversaw campaign rollout and organic channel ocutput to ensure consistent messaging across product launches, educational content, and brand storytelling initiatives.

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