Objectives

• Reimagine the Shrek universe through a beauty-color lens while maintaining ColourPop’s playful, accessible brand identity.
• Spark nostalgia and conversation across Millennial and Gen Z audiences, optimizing for shareability on social platforms.
• Build a cohesive visual campaign that fused character-driven aesthetics with beauty storytelling.
• Drive significant organic reach and video views through social-first content formats.
• Establish the collaboration as a culturally relevant, movie-accurate campaign that elevated brand affinity, visibility, and conversions.

Scope of Work

• Developed the overarching creative vision, tone, and visual language, rooted in the world-building and humor of the Shrek IP.
• Conceptualized studio-first social content, incorporating practical effects and in-camera storytelling to embed Easter eggs, character nods, and visual moments designed for virality.
• Led end-to-end content production, from ideation and concept development through shoot direction and final asset delivery.
• Partnered cross-functionally with internal brand, marketing, and product teams alongside external IP stakeholders to ensure a cohesive multi-channel rollout.
• Engineered the organic social launch strategy, including the posting roadmap, platform optimization, and real-time performance adjustments.
• Oversaw all organic channel output and creative execution across launch phases.

Results

• 24M Video Views
• 13M Impressions
• 919K Engagements

The campaign delivered strong emotional resonance and share-driven engagement, positioning the collaboration as a culturally relevant beauty moment while reinforcing ColourPop’s reputation for playful, internet-native brand storytelling.

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